Social Media is a cost effective marketing tool that can deliver new users to the website and generate additional traffic.

A Facebook page managed by Sotic can promote and link directly to your online shop, can link to newsletter sign-up or highlight player profiles, competitions, video clips by linking directly to Sotic's Content Management System - meaning there is no duplication of content creation for website and Facebook app.

Twitter is also a perfect medium for fan engagement with players building a new set of loyal supporters without diverting club resources and again this can be linked directly to content published on the website via the CMS.

A relatively new addition to the social media platform is Geolocations; this is the digital registration of an individual being at a certain location. It works well for event locations such as sport stadia or music venues where fans can communicate to their social network followers where they are presently located encouraging a digital dialogue and physical engagement with others.

The bespoke relationship which Sotic has created between these social media channels and our own Content Management System means clients can quickly reach users across a range of outlets when they post to their main site. Not only does this allow extended reach to previously un-tapped markets but also for traffic to be driven back to the either the website or the Official on-line shop.

Sotic also run various social media campaigns for clients from conception, through to full design and implementation which include detailed marketing campaigns across multiple platforms. A social media partnership with Sotic can extend from delivering individually created 'Like this page' artwork for a minimal sum to bespoke designs for a welcome page, or total management of all aspects of social media.

Examples of Sotic's present social media activity on behalf of clients includes:
Like Image - Ulster Rugby - ulsterrugby.ie
Fan Gate and welcome page contact- WRU - WRU.co.uk
Bespoke Campaign - Premiership Rugby - premiershiprugby.com
Season Management of all social media activity - PRO12 League - RaboDirectPRO12.com

For more information please contact Jonathan McConnell or Hashim Piperdy. Alternatively use the contact form below.